Clickable Facebook Cover Photo Drives Traffic

Are you maximizing all the sale opportunities your Facebook cover photo offers? If you’re not, you could be missing opportunities for more sales.

New Updates for Facebook Cover Photo

As you know, trying to keep with all of Facebook’s changes could be a full-time job. As an artist seeking to sell some original art or maybe some prints of original art, hiring someone to keep on top of all the changes that occur with social media is not even a thought.

Trying to find the right balance between creating and marketing is your biggest battle. That is why I have started the “Daily Action Plan” articles. They are short and to the point. They will provide you with one task that will take no longer than thirty minutes to complete but will greatly benefit your business. If you have not seen them yet, I highly recommend you go check them out.

Facebook’s new cover photo guidelines will be very valuable for your business and will not take you long to accomplish the task. You just got to do it.

Facebook now allows you to add a clickable call-to-action on your cover photo. How great is that? Now every time someone visits your Business page, a call-to-action that you would like them to take will be on the cover photo.

The other guidelines for cover photos have stayed the same.

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”

You can keep up to date with all the changes that Facebook makes with their page guidelines here. Facebook Page Guidelines

Optimize Your Timeline Cover Photo

Do you take advantage of all the real estate that your Facebook cover photo offers?

Here are two of my Facebook Business photo covers that I would like to show you.

The first image is from Nevue Art Studio.

I decided to keep the look clean and straightforward. To the right, I showcase one of my drawings.

The logo Nevue Art Studio is an artist-looking font style.

Underneath the logo is a clear call-to-action saying, “Click Here to Commission a Drawing.”

Underneath the first call-to-action, I added another call-to-action saying, “Artists- visit Nevue Fine Art Marketing to grow your art business.”

This next image is from Nevue Fine Art Marketing.

Both of my Facebook Business Pages have a different audience. I had to take that into consideration when I was designing both cover photos.

This cover photo has a beautiful image to the left of some paint and paint brushes. To the right, I added the logo and a book I am promoting.

I have left a good amount of space on the left to be able to promote any new courses or books that I am promoting.

Both cover photos tell the story of what the page is about and a clear call-to-action.

Take some time to think about how you would like your Facebook cover image to look. Do not be too concerned about having it perfect. You can always adjust it after you assess the results of your efforts.

Call-To-Action Benefits

A call-to-action is when you provide a clear step that you would like your audience to take after landing on a particular page. In this case, we are talking about your Facebook Business Page.

Your call-to-action could be several things such as:

  • Visit my Art Gallery
  • Click Here to View my New Art
  • Click Here for Art Tutorials
  • Click Here to See my Upcoming Events

These are just a few examples of what you can do.

You can quickly change your call-to-actions if you would like to promote a particular idea you have.

Facebook Cover Photo Dimensions

It is always a good idea to check Facebook’s image dimensions before you spend a lot of time creating your images.

As of the time writing this article, the cover photo dimensions for a Facebook page is 828 pixels x 315 pixels on PCs and 640 pixels x 360 pixels for smartphones. Keep in mind that all mobile devices are different sizes, so you will want to take that into consideration when you are designing your image.

Your profile picture is located on the bottom left and will cover some of your cover photo. You will not want to put anything important in that area.

The dimensions for your profile picture is 160 pixels x 160 pixels on PCs and 36 pixels x 36 pixels.

How to Create a Facebook Cover Photo

There are many ways that you can create your cover photos. Some people use Photoshop Elements (affiliate link) to create their images. Other people create beautiful images on a free online image editor like PicMonkey.

I have tried Photoshop Elements, PicMonkey, and a few others. I have found that creating social media images is quicker with Canva.

Canva is a free online image editor like many out there. What I like about Canva is that it has templates for the most popular social media sites with the correct dimensions.

All you have to do is click on a template and start designing your image.

After you have clicked on a template, you will have many options available to the left to make your image perfect.

How to Add a Clickable Call-To-Action

After you have your image uploaded on your Facebook Page, you will be able to make your image clickable. This is a great feature that Facebook now allows.

To make your image clickable, all you have to do is click on your image.

Your image will open with a description box on the right.

Here you will be able to add a description of your call-to-action with a clickable link that will lead the reader to a destination of your choice.

When you have finished adding your information, hit save.

Congratulations, your Facebook cover image is now a clickable link. I have seen additional traffic driven to my site since I added this call-to-action.

Conclusion

You want to take advantage of every opportunity that you have for generating free traffic to your art gallery. The more people that visit your site, the more chance you will have of landing a sale.

Taking a few minutes to create a clickable Facebook cover photo will help to drive traffic to your gallery or destination of your choice.

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Dave Nevue

www.nevuefineartmarketing.com