………WELCOME…….

Chapter 2 😍Personal Branding Guide : How Can You Make A Brand Or Be A Brand.

……CHAPTER-2……

💢 Preparation of Building a Personal Brand.

(Wear armor before a war. And follow the pre-requisites before building a brand. Lol, very poor statement.)

👉 I asked ChatGPT to write the introduction of this chapter. This is
what l got: “ Welcome to the heart of personal branding, where we’re about to unveil your unique digital identity and set you on the path to becoming a standout brand. This chapter is all about self-discovery and goal setting, the foundational steps that lead to a rock-solid personal brand”

And they say Al has replaced writers. Not by a mile, stupid!

👉 Now, a personal brand is about putting yourself in front of the world.
And in order to put yourself out in the world, you need to know you
So:

💫 Let’s talk about Self-Discovery
It’s about defining what makes you, YOU - your digital footprint, your digital DNA, likes, dislikes, values, bla, bla, bla.

1️⃣ Identify Your Core Values:

👉Consider you’re a marketing professional, your core values might include transparency, creativity, and integrity. Right? Now, your personal brand should reflect these values in everything you do, from the content you share to the way You interact with your audience.

👉One more example - consider you’re a writer. Your core value might be to present everything in the simplest and most engaging manner possible. Now, you personal brand as a writer should reflect this in everything you do, from the content you share to the way you interact with your audience Now, identify your values based on the personality you have or the work you do.

2️⃣ Recognize Your Unique Strengths:

👉 As a software developer, your unique strength could be your talent for solving complex problems efficiently Highlight this strength in your personal brand by sharing insights and solutions to common coding challenges on your chosen social media platforms.

👉As a ghostwriter, your unique strength could be your skill of writing viral content Highlight this strength in your personal brand by sharing
screenshots of your viral posts or tweets. Just like - do.

3️⃣ Craft Your Personal Brand Statement:
👉Consider this example: "l’m a passionate environmentalist Who uses my data analysis skills to find sustainable solutions. I believe in a greener future, and I’m committed to making it a reality." This personal brand statement showcases values, strengths, and a clear mission
👉This could be my personal brand statement: "I’m a Premium branding strategist and ghostwriter for 6 figure founders. I’ve built brands of 10+ entrepreneurs and ranked 15+ blogs on Google first page.
Find your own personal brand statement.

💫 Setting Your Personal Brand Goals:
Now that you know more about yourself, let’s set sail toward your
personal brand.
But we can’t head out without a proper destination in mind.
Yeah Your personal branding goals.

1️⃣ Define Your Objectives:

👉 What do you want from your personal brand?

• Are you a freelancer looking to get more clients?
• Are you a SaaS founder looking to get more sign ups?
• Are you an entrepreneur looking to generate more sales?
  Define your objectives, yes.

2️⃣ Short-Term vs. Long-Term Goals:
👉 The fact that you’re reading this proves you can figure this Out yourself. But stil, here’s an example
✔️Short-term goal: Within the next six months, l aim to secure my first 10 thousand followers and 3 clients (or 5000 signups)
✔️Long-term goal: Over the next two years, l want to establish
myself as a go-to ghostwriter for tech brands, expanding my portfolio and network.

👉Now, many will say don’t chase numbers. But l say otherwise. I
believe no one can stick to something for months and years without
numbers in mind. You can’t just create content mindlessly for values. You want more likes, more comments, more followers, and more money. Own that thought.
👉Now, I’m not asking you to put clickbait and controversial content just to attain numbers. N000O!
Stick to the plan, your niche, expertise, and valuable content.

💕Chase numbers with authenticity.
👉 With a clearer picture of who you are and where you’re headed,

it`s time to learn shaping your brand’s presence on platforms like Instagram, Twitter, and Linkedln. There are other platforms like YouTube and TikTok, but l won’t talk about them Because l have no experience in those till now. I’I teach what l know Nothing else which i have not experienced yet.

Happy Reading 💕

By- Next-Level.