The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple’s ARKit…

Why do you need augmented reality? Because enterprise, they say. And while that’s certainly true for several disciplines, there’s still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and taking the Magic Leap One through…

The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays. The first breakthrough, Foveated AR, is a prototype head-mounted display that uses an eye-tracking method for dynamic focus while delivering foveated rendering. Foveated rendering…

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films have earned a…

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company’s story was the founder’s background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a…

If there is a major blind spot in the AR space in 2019, it’s the impact that blockchain technology will eventually have on the software distributed in AR clouds. For the uninitiated, the quickest way to describe blockchain technology is as a method of assigning unique attributes to digital assets…

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyped…

By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud. Soon, you will see companies attempt to brand this technology with some moniker they’ve created (for example, Azure from…