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Next Reality

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Jan 17, 2020

This Is Why All Augmented Reality Startups Suck

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. …

Augmented Reality

11 min read

This Is Why All Augmented Reality Startups Suck
This Is Why All Augmented Reality Startups Suck
Augmented Reality

11 min read


Dec 19, 2019

Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple’s ARKit…

Augmented Reality

11 min read

Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the…
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the…
Augmented Reality

11 min read


Jul 24, 2019

I Spent a Full Day Working in the Magic Leap One & Discovered the AR Office of the Future

Why do you need augmented reality? Because enterprise, they say. And while that’s certainly true for several disciplines, there’s still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and taking the Magic Leap One through…

Augmented Reality

10 min read

I Spent a Full Day Working in the Magic Leap One & Discovered the AR Office of the Future
I Spent a Full Day Working in the Magic Leap One & Discovered the AR Office of the Future
Augmented Reality

10 min read


Jul 16, 2019

Nvidia Advancements: Dynamic Focus & Prescription Lenses for AR Displays

The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays. The first breakthrough, Foveated AR, is a prototype head-mounted display that uses an eye-tracking method for dynamic focus while delivering foveated rendering. Foveated rendering…

Augmented Reality

2 min read

Nvidia Advancements: Dynamic Focus & Prescription Lenses for AR Displays
Nvidia Advancements: Dynamic Focus & Prescription Lenses for AR Displays
Augmented Reality

2 min read


Jul 9, 2019

All The Best Augmented Reality In the Marvel Cinematic Universe

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films have earned a…

Entertainment

18 min read

All The Best Augmented Reality In the Marvel Cinematic Universe
All The Best Augmented Reality In the Marvel Cinematic Universe
Entertainment

18 min read


Jun 19, 2019

15 Remote Assistance Apps Driving Enterprise Augmented Reality

Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. …

Augmented Reality

9 min read

15 Remote Assistance Apps Driving Enterprise Augmented Reality
15 Remote Assistance Apps Driving Enterprise Augmented Reality
Augmented Reality

9 min read


Jun 18, 2019

Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal?

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company’s story was the founder’s background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a…

Augmented Reality

6 min read

Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu?
Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu?
Augmented Reality

6 min read


Apr 18, 2019

The Future of Augmented Reality & Blockchain Technology

If there is a major blind spot in the AR space in 2019, it’s the impact that blockchain technology will eventually have on the software distributed in AR clouds. For the uninitiated, the quickest way to describe blockchain technology is as a method of assigning unique attributes to digital assets…

Blockchain

4 min read

The Future of Augmented Reality & Blockchain Technology
The Future of Augmented Reality & Blockchain Technology
Blockchain

4 min read


Apr 17, 2019

The Future of Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyped…

Augmented Reality

5 min read

Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience
Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience
Augmented Reality

5 min read


Apr 17, 2019

The Future of the AR Cloud — a Thousand Walled Gardens Bloom

By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud. Soon, you will see companies attempt to brand this technology with some moniker they’ve created (for example, Azure from…

Augmented Reality

6 min read

The Future of the AR Cloud — a Thousand Walled Gardens Bloom
The Future of the AR Cloud — a Thousand Walled Gardens Bloom
Augmented Reality

6 min read

Next Reality

Next Reality

1.3K Followers

Augmented & mixed reality news, rumors & dev guides.

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