In this way, Snapchat the “place” is everywhere and nowhere at the same time. The “app” lives as much in our own mind and habits— the latent potential of any moment to be instantly shared, experienced together, and forgotten — a…
…ct managers our goal should be to build a shared understanding of our customers and their problems. We should be thinking of stories as just one method of building a shared understanding and not the outcome.
Most people are unable to see far enough past the pain of “new” to the future world of “easier”, “faster”, and “better.”