Agree with every word, Mike Hind. Thank you for the post.
- We can usefully adapt the values-frame developed by Chris Rose et.al to identify those who need to be mobilised/swung over. In Rose’s Three World model, it was key “Prospector” types such as ‘Golden Dreamers’ to whom no positive, success-oriented messages, identities, and images were offered. I agree that swinging them to our side will not be achieved by a ‘fact-offensive’/ ‘educate on EU benefits’ or ‘scare them’ strategy. Rather an appeal to identities and values- delivered by credible embodiments of them. (Does Branson fit the bill in appealing here?)
- The Core Brexit voters (Kippers+ hard right Conservatives, e.g. Hannan, Gove, Redwood, IDS) are unpersuadable and I agree for us should be ‘ignored’. We should not waste time trying to engage them, merely oppose them.
- Our core was not sufficiently mobilised, e.g the weak turnout of younger voters versus 65+ That was partly caused by a very poor campaign and strategic approach (i.e. a re-run of 90’s ‘It’s the economy, stupid.’)
- We need to find campaign strategists the equal and better of Elliot and Cummings. They had been preparing and practising a long time. The AV referendum and Elliot’s Taxpayers’ Alliance gave him plenty of learning room. Cummings- as you rightly note — has been sharpening his campaigns feverishly for years.