I’ve decided to compile a list of some interviews and news pieces that span different work over the past few years. Here they are, in no particular order:

These are the good search results (in descending order of how they show up in Google, for me). I have put an * by the ones where I can control the content on the page

Yahoo Finance: https://finance.yahoo.com/news/nick-cooney-lever-vc-invest-130000541.html

CNBC: https://www.cnbc.com/video/2019/06/11/investor-i-wouldnt-bet-against-the-plant-based-meat-space.html

Food Navigator: https://www.foodnavigator-usa.com/Article/2020/08/18/Lever-VC-launches-new-fund-targeting-alternative-protein-deploys-first-5m-in-10-startups-spanning-plant-based-eggs-to-cell-cultured-breastmilk

Just Food: https://www.just-food.com/interview/covid-just-adds-yet-another-tailwind-investor-nick-cooney-on-the-opportunities-for-alternative-protein-fund-lever-vc_id144343.aspx

Thrive Global: https://thriveglobal.com/stories/meet-nick-cooney-on-an-analysis-of-the-healthy-lifestyle-and-the-people-who-prefer-to-lead-a-healthy-life/

Bloomberg: https://www.bloomberg.com/press-releases/2019-09-05/nick-cooney-launches-the-lever-vc-fund

Upside: https://upside.fm/nick-cooney-lever-vc/

Quartz: https://qz.com/author/nickcooney/

Animal Charity Evaluators: https://animalcharityevaluators.org/charity-reviews/charity-conversations/2016-conversation-with-nick-cooney/

Vegan.com: https://www.vegan.com/book-review-nick-cooneys-change-of-heart/

ChicVegan.com: https://www.chicvegan.com/tag/nick-cooney

WorldOfVegan: https://www.worldofvegan.com/tag/nick-cooney/

Meetup.com: https://www.meetup.com/sacvegansociety-org/events/107676062/

AR Conference Preview: https://ar-conference.org/2013/nick_cooney.php

Inspirery: https://inspirery.com/nick-cooney/

There are even more interviews and news pieces linked to on WikiPedia and some of the Wiki clone sites out there:

WikiPedia: https://en.wikipedia.org/wiki/Nick_Cooney

Wiki2: https://wiki2.org/en/Nick_Cooney

WikiVisually: https://wikivisually.com/wiki/Nick_Cooney


The COVID-19 crisis requires venture capital investors such as Lever VC to make thoughtful decisions on how to manage risk and seize opportunity in light of the current global quarantines and developing recession. A question we’ve been asked many times over recent weeks — by LPs, reporters, and fellow investors — is what implications this situation will have for the alternative protein sector, and how we think it will impact overall Fund performance. While our complete perspective would require more space than a blog post can contain, we thought it would be helpful to share key thoughts here.

The Challenges

First, let’s…


Nick Cooney has been investing in the alternative protein industry for almost a decade, including as an early investor in Beyond Meat.

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The alternative food company Beyond Meat saw triple-digit percentage gains in revenue over the past year, and alternative protein investor Nick Cooney believes that this is an indication of the growing demand for clean, high-quality plant-based meat alternatives. Beyond Meat had one of the hottest IPO’s of 2019, and while the stock has gone up and down, the key items in the company’s earnings reports indicate huge long-term potential for the company. Beyond Meat’s profit margin as a…


In order to understand the health benefits of clean meat, it’s important to first define what clean meat is. A relatively new form of cellular agriculture, clean meat (sometimes referred to as in vitro, cultured, or lab-grown meat) is meat created in a clean factory setting through animal cells. Most commonly, it is meat produced through in vitro cultivation, rather than requiring a live animal’s body. According to Nick Cooney, Founder and Managing Partner at Lever VC, Co-Founder and former Managing Trustee of New Crop Capital venture capital trust, and Co-Founder of the Good Food Institute, “clean meat” is a…


It’s time to face the facts — plant-based meat isn’t going anywhere. Veganism and vegetarianism have proven themselves to be far more than passing fads (in fact, people who identified as vegan increased by 350% in the UK in the last decade and by 600% in the US in just three years). Industry expert Nick Cooney, who is the Founder and Managing Partner at Lever VC, the Co-Founder and former Managing Trustee of New Crop Capital venture capital trust, and the Co-Founder of the Good Food Institute, has offered to help explain this phenomenon. He has dedicated his career to…


Studies show that if people see a minority behavior (such as eating plant-based meat) becoming more popular, they are more likely to adopt that behavior with the belief that it is likely to become commonplace in the future. More specifically, research on the decrease in meat consumption suggests that social norms play a critical role in defining an individual’s meat-consuming behavior. According to Nick Cooney, who has invested in over 25 alternative protein companies around the world, including Beyond Meat and Memphis Meats, there is a direct correlation between individuals who choose to significantly reduce their meat consumption and individuals…


A Call for Increased Food Consumption Awareness

There is a direct link between what you eat and your physical and mental health. After all, your body requires food, and the proteins, minerals, and nutrients it contains, in order to survive. But eating isn’t just about survival, it’s about maintaining a healthy body and mind. Your diet not only affects your weight, it impacts your energy levels, your mood, and your likelihood of developing certain diseases and illnesses. Nick Cooney, Founder and Managing Partner at Lever VC, a venture capital fund that invests in early stage companies in the alternative protein…


I’ve been learning more about SEO, and after reading some best practice tips I’ve decided to update my current bio. Below is the result. Let’s hope that suggested best practices are indeed useful.

Nick Cooney is Founder and Managing Partner at Lever VC, a venture capital fund investing in early stage companies in the alternative protein sector (plant-based and “clean”/cell-based meat, egg and dairy companies). Lever VC operates globally, with offices in Hong Kong and the U.S. and staff in the US, Hong Kong, Europe, and Israel. He has been working in the alternative protein space for over 15 years…


This piece is another excerpt from my book Change Of Heart, and covers another tool that can be used by non-profits and volunteers to persuade others to effectively make change: being aware of how much we should ask others to change.

(For more on how to do effective charity work, you can also check out http://www.NickCooney.com .)

Enjoy!

How Much Is Too Much?

When we’re trying to persuade someone to make a change, how much should we ask for? Often times when trying to change behaviors and attitudes we’re unsure about just how extreme we should make our message. If…

Nick Cooney

Nick Cooney works to develop the alternative protein space in China and worldwide.

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