There are only a few instances where infinite scrolling is effective. It’s best suited for sites and apps that boast user-generated content (Twitter, Facebook) or visual content (Pinterest, Instagram). Pagination, on the other hand, is a safe option, and good solution for sites and apps that intend to satisfy the goal-oriented activities of the users.
…s themselves (with a little training) will drive this aspect of the design research. In this sense, ethnography is used to help build context, empathy, relationships, and user-participation around a project. More can be shared later as we develop the approach.