Nick LawsoninSQWAD BlogYour Sponsorship Package Should Be A Story, Not A MenuEveryone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than…Jun 24, 2021Jun 24, 2021
Nick LawsoninSQWAD BlogWatching YouTube Build A Fan: Insights From My 7 Y/O Cousin’s Journey To Sports FandomWhen I was growing up in the San Francisco Bay Area in the 90’s I had some serious choices to make with regard to my team. Would I follow…Apr 21, 2021Apr 21, 2021
Nick LawsoninSQWAD BlogSponsorship post-pandemic is all about re-building habits, old and new.Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.Apr 5, 2021Apr 5, 2021
Nick LawsoninSQWAD BlogHow to build the perceived value of your sponsorship assets & departmentValue is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?Mar 2, 2021Mar 2, 2021
Nick LawsoninSQWAD Blog5 Opportunities In Sports Sponsorship Going Into 20212020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that…Jan 21, 2021Jan 21, 2021
Nick LawsoninSQWAD BlogApple will significantly affect your sponsors and how they run digital ads.I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.Jan 4, 2021Jan 4, 2021
Nick LawsoninSQWAD BlogWhy GIFs Should Be On Your Sponsorship Marketing Radar For 2021What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free.Jan 4, 2021Jan 4, 2021
Nick LawsoninSQWAD BlogOne Tweak Can Increase Your Team’s YouTube Reach (And Why It Matters In Sponsorship)I’ve been harping a ton on YouTube lately…and well…it’s because there is a TON of money being spent there by brands.Jan 4, 2021Jan 4, 2021
Nick LawsoninSQWAD BlogWe were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to…Dec 4, 2020Dec 4, 2020
Nick LawsoninSQWAD BlogHow to successfully market your digital activations & contests with your fans (after launching…If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful.Nov 30, 2020Nov 30, 2020