User research? Just ask your community

Build a product obsessed community. Then tap into them

Need to know what to do next? Ask your product community.

Need to fill your backlog with design tweaks? Ask your community.

Need some cash for the next phase of your product? Ask your community.

So why oh why are we as professionals, not evolving our methods of gaining insight?

Businesses aren’t capitalising on their loyal communities for product research. The methods being used are sometimes overkill and archaic.

Monzo Extraordinary ideas board
Very impressed with this. Sharing work in progress designs with the community for feedback

Compare this to an experience I had recently.

One for the product backlog?

Some key takeaways

UX Lead @ BOXT 🤓