Look for customers who have recently finished “shopping” (in other words, made a purchase or decision) in your category, or those who are in the midst of it.
The shopping shortcut: How to design for your customer’s mindset
Michael Margolis

Michael Margolis Thanks for posting all these great articles on user research. I’ve been reading Sprint, your articles on Medium, and reading other blog posts from people like Sean Ellis. One question I have is — can you recruit and talk to people who have used your product before? How will talking to existing users influence the interviews differently than if I talk to someone who hasn’t used my product?

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