Not a Pretty Picture: Lessons from GoPro about Growth and Underestimating China
Bay McLaughlin

I loved the first GoPros, but after the third iteration, I lost interest. I saw other companies providing better quality in a more usable format. A brick is not aerodynamic. When I test drive a car or an electric bicycle, I need something aerodynamic, not a square in the wind.

Sony came out with a better lens and form factor. But it was really more of a: “Hey, we’re in this market also!” It never intended to corner that market, as it also let us down as with their amazing Vaio laptop line.

Once a company has too much hype, it loses its fizzle. GoPro didn’t innovate much beyond the first product. The software has always been a sticky point also. Paying someone that much for that kind of result makes me look for alternatives, usually those who are more hungry for my business.

No surprises here.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.