From an economy of mass to an experience economy

By Nicolas Colin (Co-Founder & Director) | The Family

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Below is the translation of a Twitter thread that I published in French in 2014. Some things have changed and some sources are outdated, but I still think that Nespresso is an interesting precedent of successful corporate innovation, from which many lessons can be drawn.

By the way, something that’s not in the thread but that a prominent executive told me is that Nespresso, which was the result of a series of accidents and misunderstandings, wouldn’t be able to happen given the current state of Nestlé’s much tighter governance. …


Nicolas Colin

Entrepreneurship, finance, strategy, policy. Co-Founder & Director @_TheFamily.

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