Ad nerd. Constantly learning. Fueled by curiosity and coffee.
Advertisers and brands are told time and time again that women represent 80% of the purchasing power in the US. Even so, Super Bowl ads seem to lack females on and off screen.
How Lyft is teaming up across industries using insights and data
How tricking people can convince consumers to try your brand.
From Folgers Instant Coffee crystals ad in 1983 to Pizza Hut’s Italian NYC restaurant…