Nicole SagulloWho runs the (ad) world? Men.Advertisers and brands are told time and time again that women represent 80% of the purchasing power in the US. Even so, Super Bowl ads…Feb 5, 2018Feb 5, 2018
Nicole SagulloAre partnerships the way to growth?How Lyft is teaming up across industries using insights and dataAug 1, 2017Aug 1, 2017
Nicole SagulloChanging Brand Perceptions: Blind TestingAre bait-and-switch ads effective?Jul 28, 2017Jul 28, 2017
Nicole SagulloAdvertisers and marketers, let’s stop talking to ourselves.You work in advertising, but do you watch ads?Jan 19, 2017Jan 19, 2017
Nicole SagulloWhy being a 20-something Filipina-American from a blended family makes me a better ‘Ad [Wo]man’Inspired by 360i CEO Sarah Hofstetter, I discovered how personal vulnerabilities can be my greatest assets.Aug 3, 2016Aug 3, 2016
Nicole SagulloThe Case for Social Media: Personal ConnectionsBeyond hashtag activism, social media has allowed me to reconnect with people.Jul 29, 2016Jul 29, 2016
Nicole SagulloStop Calling It ‘Awkward’Cara Delevigne handles disrespect at ‘Good Morning, Sacramento’ in what the media is calling an ‘awkward’ interview.Jul 30, 2015Jul 30, 2015
Nicole SagulloCannes Recap, London EditionThe lowdown of Mini-Cannes, sponsored by Creative Social, at SapientNitro, LondonJul 29, 2015Jul 29, 2015
Nicole SagulloContact with Full ContactLessons from Chief Strategy Officer Jen Maltby and strategic planner Tom Allin.Apr 10, 2015Apr 10, 2015
Nicole SagulloLessons to Learn from the Starbucks Mobile Payment AppThe Starbucks App has been quite successful since its release in 2009. Here’s how marketers and advertisers can continue to learn from it.Apr 6, 2015Apr 6, 2015