Why I Can’t Support Businesses With Poor Social Media Presence
I have an acquaintance of mine who started her own non-profit. This was probably about 5 or more years ago, long before I was doing any social media consulting as a professional. The first e-mail I received from her asking for donations to support her new cause was completely riddled with spelling and grammatical errors. I was not sure if she put it together herself, or had one of her kids do it. Does this sound mean? Probably. But if your call-to-action is to get donations from me, I am going to expect that you at least took the time and effort to proof read your donation form.
A new study was recently published stating that over 40 million small businesses now have Facebook Business pages. What the article didn’t have listed was data stating how many of these pages look incredibly unprofessional. You may think I can point these things out simply because I’m in the social media field, but don’t discount your typical consumer-they see it, too.
In the last few years, I have stopped supporting most businesses that have a poor social media presence. Don’t get me wrong, I try to help about 95% of these businesses, but most are convinced they can run their social sites on their own. If you are a business owner and you sit there wondering why you get one like on a post, no shares, and no sales generation from your social pages, I am probably talking to you, and I am here to try and convince you that you are wrong.
Take a look at the money you are investing in your current marketing campaigns. Chances are, if you have a poor social media presence, you are probably still caught up in traditional marketing such as print and radio. Guess what? You are absolutely wasting your money. Where you should be investing is in your social profiles, with targeted ads, dark posts, and use of SEO and Google Analytics.
Did I lose ya? ;)
Look, I am not saying that you won’t get any sales leads because you had a spelling mistake on your Facebook Business page, but what I am saying is that you are only making it harder for yourself if you think you are too smart for a social media manager, or you think you don’t have the marketing budget to support one. One long, hard look in the mirror is going to tell you that your current marketing plan isn’t working anymore. You can’t postpone jumping on this social media bandwagon everyone is on for much longer. This isn’t a fad, it’s not the latest trend, it’s a major marketing strategy in 2015, and if you don’t get with it, you’ll wind up losing out, and possibly even losing your business.
If someone like me can notice the unprofessionalism of logos that don’t fit where they should on your page, spelling and grammatical errors in all your content, and lack of information to bring me in your door, then other people are noticing, too. Don’t think for a second they won’t walk to your competition who has a well constructed, thought-out marketing plan for their social media, with beautiful content, graphics and a perfect logo…they will.
The question you need to ask yourself now is do you keeping doing something that clearly isn’t working, or do you swallow your pride and ask for help?
If you are ready for it, reach out to me: www.castellansmc.com
Let’s take your business by the horns and blow your customers (and your competition) away!