Google Analytics is one of the main tools that you should be using to track audience metrics because of the in-depth information it provides as well as the regular updates that Google makes to the continually improve the…

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys, is a two way street. On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost…

Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways.

As 2017 draws to a close, another exciting and interesting year of PPC marketing will conclude soon. PPC landing pages still hold strong, but the other trends in pay per click marketing are worth analyzing as well. That also…

A new generation is starting to make its presence known. That is Generation Z. They are entering the real estate market in growing numbers. Most are currently renting, but a growing number are looking to move into home ownership. Real estate…