Niels Oeltjen
Product Designer at Redbubble and Artist
Emphasize intrinsic motivation. Intrinsic motivation is the strongest driver of long term behavior change. Research shows that people are drawn to experiences that give them a sense of purpose, social connection, status, self expression, mastery, and autonomy.
A behavioral approach to product design
Aaron Otani
1.4K19
Seems to me that this should be the first point. If you start with real value (and demonstrate it) the rest is about removing friction.
