What is crowdsourcing and why is it a useful method of data collection?
First of all, lets start with what crowdsourcing means.
The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers. It is a method that is commonly used by companies to get a project done by communicating with public, either online or offline.
Essentially, it makes many ideas from many different people to come together and solve a project or find ways to reach a goal. This is what makes it very useful, because it is always proven that many heads are better than one, By gathering a large crowd of people for ideas, skills, or participation, the quality of content and idea generation will be superior.
crowdsourcing is predominately done online, but before Internet arose, everything was done offline, even today some crowdsourcing are done offline.
An example of offline crowdsourcing would be a gathering of people in a village to find out an affordable and practical solution to building a manufacturing company that uses their own products and provides many youth in the village with jobs.
An online example would be Wikipedia. Instead of Wikipedia creating an encyclopedia on their own, hiring writers and editors, they gave a crowd the ability to create the information on their own. The result? The most comprehensive encyclopedia this world has ever seen.