Step 2 — How to do Messenger Marketing without Spending on Facebook Ads
It’s 2017, and Facebook is where it’s at.
Why do I say this?
Last year Facebook showed us how powerful working with Messenger can be for your business. Facebook released bots, payment integrations, app integrations, and so much more. Some were hype gimmicks but others were here to stay.
Just think about it.
People already trust Facebook Messenger, so inherently they end up having more trust in your business too.
All you have to do is be there for your customers and respond.
So let’s get to work.
Let’s break-down this opportunity and understand it a little better.
Focusing On Messenger Gets You Better Results
Email is good, but Messenger is better.
Marketing effectiveness is driven by two things:
- Open rates
It’s no surprise that messenger is almost 10X more effective! From over 100,000 marketing email samples, Messenger wins on both open rate and click-through rate.
Here’s the point.
You can get 4x more views to your messages, and almost 10x more clickthroughs!
No more waiting, this is how I do it with the help of Bulksender:
This guide will walk you through the installation and setup of the WordPress plugin required for this Messenger Marketing strategy.
1. Download Bulksender
▶You can download the free version here.
▶▶Or go premium with full version.
2. Configure the basic settings
Find the menu Settings, fill Facebook App ID &App Secret and save. You only need to do these 3-step settings once and it’ll be saved for all later campaigns.
3. Manage the subscribers
After connecting to Facebook successfully, you’ll see all the fan pages you are an admin of:
Click on the fan page, you’ll see your subscriber list in details:
Wondering what a “subscriber” means?
Well, a subscriber is a Facebook user who messaged your fan page.
If you already load your fan page list but don’t see any subscribers, this could be the reason: Bulksender starts importing contacts only after being set up on your website.
4. Run your campaigns
Categorize your subscribers into groups and send tailored messages.
Then you can rest assured that at least 90% of your send list will get the message.
That’s the power of Bulksender.