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Traditional podcast hosts overcharge the majority of podcasters to offset their cost for top shows. But in a world in which listeners can directly support the shows they listen to, no creator needs to pay at all.

As the co-founder and CTO of Anchor, a company that lets anyone in the world create and host a podcast for free, I truly believe that the traditional podcast hosting landscape is extremely antiquated. …


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Thanks to modern cloud services, the cost of storing and serving content on the internet is incredibly cheap in 2018. With a podcasting platform like Anchor, there is no need for podcasters to pay anymore. So why are traditional podcast companies still charging creators to host files like it’s 2008?

In my role as CTO and co-founder of Anchor, I’ve spent the past several years working to make sure that Anchor remains the easiest way to make a podcast ever. And, that it remain 100% free for creators. One of the questions I am often asked is “How is Anchor free?” Podcasters are accustomed to paying to host their podcasts, so why aren’t we charging? What’s the catch?

It’s a great question, and my answer is usually a question, too: “Why would you pay for podcast hosting?” Or, “Why aren’t the other guys free?”

Many podcasts are hosted by a handful of traditional podcast companies that have been around for over a decade. At the time that these companies were founded, the cost of hosting podcasts on the internet was considerably more expensive. Since then, cloud storage and computing costs have plummeted, but the fees paid by podcasters have stayed the same (and in some instances have gone up, even when the companies’ costs have gone down). …

About

Nir Zicherman

@anchor co-founder and CTO

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