Journey to uninstall

Every app has to cross a million hurdles before it claims few MBs space on your device. Those MBs are proud product of for an ideator, engineer, product manager, designer, marketer, and customer support.

But this is not over yet, this is the beginning of whole new story. 25% of these users never open an installed app, 38% Apps users abandoned immediately after download, and Just 26% of installs use the App at least once everyday.

This user cohort explains that if you start with 100 active users in the first month, only about 19 of them will still be active during month 3. Read this ebook for more detail.

Your App is just an App:

Why are we not able to retain those 81% users? Even after our app has significant value to deliver.

Problem is centric to the fact that your app is just an app. It does not talk to the user like an intelligent machine. It does not read the user’s brain to build the bedrock upon which customer engagement is primary value to deliver.

Your users do not value what you communicate to them through app (or there is no value communicated at all). Now, your entire attempt to build an awesome product, features, UI and value goes for a toss.

This infographic mimics the entire journey in most entertaining way. Source: MMW