Mobile Apps Trends 2007–2015

From its origins with the advent of Apple’s iPhone in 2007, the mobile apps industry has experienced nearly unprecedented growth. As of July 2015, there are 1.6 million apps in Google Play Store and 1.5 million apps in the Apple App Store. Together this is over 3 million apps available in the two major app markets. There are other smaller players like Amazon, Windows and Blackberry, but they are relatively minor compared to Google and Apple stores.

Today, there are apps for every conceivable task. No task is too big or too small for mobile apps. They allow people to perform specific tasks such as accessing real-time information (news, stocks etc), performing transactions (banking), sharing pictures, playing games, or sending and receiving messages. Users can access mobile apps through a variety of devices, such as mobile phones, smart phones or handheld computers (tablets). According to Mary Meeker’s analysis on Internet trends for 2015, 44% of 18–24 year olds (millennials) use the camera feature on their phone at least once a day and 76% of those use the camera for posting pictures/videos to social media.

App store pricing model

It is interesting to note although 59% of developers and publishers market their apps for free, mobile apps revenue reached nearly US$8 billion in 2011. This is because mobile apps are monetized in other ways using subscriptions or in-app purchases. As per the statistics taken from regarding mobile app revenues, the global mobile app revenues amounted to $18.56 billion in 2012 and are expected to grow to $76.52 billion in 2017. A survey conducted by Millennial Media in 2014 revealed that 85% of developers and publishers monetize their apps in some way, up 12% from the previous year.

Mobile apps OS mix

Developers and publishers all over the world design for each operating system. 39% of Android developers and 49% of iOS developers are located in Americas. Android and iOS remain the most popular operating systems developers and publishers design for, while iOS and Windows are the platforms expected to see the most growth in 2015. Developers and publishers designing apps for iOS will grow 23 percentage points, while developers and publishers for Windows are expected to double.