Market insights are increasingly becoming an attractive tool that software platforms can offer, giving their customers a sense of their position in relation to the market.

For example, many real estate listing websites now offer users an estimate of their property value based on market data and travel booking sites share market demand insights alongside advice on how to improve your listing.

At SEEK, we surface ad performance ratings to help our advertisers determine how their ad is performing in comparison to similar ads on our platform.

Platforms hold market data that is not available to customers. Therefore, when we…

Nitzan Hallel

User Experience Designer

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