Using Your GoPro to Grow Your Business
Do you own a GoPro? Do you have a business? How can you use your GoPro to support and grow your business?
In today’s post, we examine the basics of video marketing with a GoPro twist.
Your GoPro is a powerful video camera that can be used for much more than creating captivating skydiving videos. It can also be used to conduct interviews, show off your product or share customer testimonials. With the ability to shoot up to 4K, depending on your GoPro model, you can create professional level videos with your action camera.
Create Compelling Content
Use your GoPro to show a side of your business that you can’t showcase with traditional videos. You might do a ‘behind the scenes’ type video where you show how your product is made while using a head-mounted GoPro.
Your video content needs to be compelling for it to effectively grow your business. Using a GoPro to create this content is inherently more compelling since people have been enjoying GoPro videos for years. How can you use the famous point-of-view camera to show off your business?
Share Customer Testimonials
Customer testimonials are a great way to grow your business and convert viewers into customers. If your business is already in motion and you have a handful of loyal customers, ask if they would be willing to come in for an interview. You can shoot the interview by having the interviewer wear the GoPro, or simply set it up on a tripod.
Showcase Your Product
Do you create a physical product? Use your GoPro to showcase how it works or how it’s made. For example, if you created new scuba diving equipment, have someone use it while wearing a GoPro.
Showing your product in action with a GoPro is perhaps the best way to use the action camera to grow your business. If your business is service-based, explore how you can showcase your service with a GoPro. For example, if you provide watch repair, have one of the watch technicians repair a watch with the GoPro in time-lapse mode.
Use Your Video to Generate Leads
This is where the ‘growing your business’ part comes into play. Making videos for video’s sake might spread brand awareness, but if they aren’t generating leads, they aren’t doing much else to grow your business.
Ask the viewer to do something after your video, such as download your ebook or visit your website to fill out a form. You can even ask them to sign up for an email newsletter. Whatever call to action you decide on, make sure that it’s there.
If your video is showing off your product, include a website where the viewer can purchase it. How many videos have you seen showcasing a product that provide no information about where to buy said product? I’ve seen entirely too many.
Allow NoBurden to Handle the Video Editing
After you’ve shot all of your footage, what’s the next step? Video editing — a topic that puts many business owners on edge. You either have to learn an entirely new skill that takes years to master, or you have to hire a professional. Well, here at NoBurden, we have a secret third option — our GoPro video editing services.
Our services use your raw footage, allow you to select music and dictate how you envision the final product. With that information, our army of skilled video editors get to work. Our solution is more affordable than hiring a random video editor, and it’s way easier than learning how to edit videos yourself. Allow us to do the heavy lifting while you use the end result to grow your business.
