The Public Is Aware of Newspapers’ Brexit Coverage Biases
There is a near perfect correlation between actual and perceived Brexit coverage bias across British newspapers
As I noted in a previous post, during the referendum campaign, Loughborough’s Centre for Research into Communication and Culture monitored the ratio of pro-Leave to pro-Remain items in British newspapers. Unsurprisingly, The Daily Mail and The Daily Express had the highest ratios, while The Financial Times and The Guardian had the lowest ratios.
Earlier in the week, YouGov asked the British public whether each of 13 news outlets are pro-Brexit or anti-Brexit. Once again, The Daily Mail had the highest percentage saying “pro-Brexit”, while The Guardian had the highest percentage saying “anti-Brexit”. Indeed, as the chart below shows, there is a near perfect correlation between actual and perceived Brexit coverage bias across newspapers (r = .94, p < 0.001; circles are proportional to usage).
This indicates that the typical member of the public is aware of newspapers’ Brexit coverage biases.