Breaking down your KPIs for Conversion Rate Optimization Design.

Do you ever get confused what any click, at any point of your marketing funnel is worth? You need to start somewhere… So in this video, I start with the CPA and back up to what a lead could/should cost. This was very impromptu event… with my friend Chris Do, owner of Blind.com…

The real work happened after the cameras stopped rolling.. but I started to show him the principals… and before you know it, he called in his camera guy and ran a mic up my shirt!

Enjoy: