Your Motion Graphic Video From Bid to Launch

Nocturnal Motion Design
Jun 26 · 3 min read

Some of our best work was done because our clients were on the same page every step of the way, both before bidding and then throughout the process. But we don’t really expect everyone to just know this stuff, so we’ve compiled a brief list of what to expect, both before bidding (that’s your part), and then after (that’s our part). It’s a pretty simple roadmap, but being clued in can really help you get the killer end product you really want.


1: Gather inspiration

Put together a Pinterest board of videos that resonate with you, or images that fit the style. Your pins don’t have to be exactly what you want, but rather a guide to help the motion design studio get the picture.

2: Write a simple script

The shorter the better. General rule of thumb for motion graphics is to not have a script longer than 225 words.

3: Request any jumpstart packets

At Nocturnal we have a few jumpstart documents that can help you dial in your ideas and aid in structuring the overall messaging of your video. Ours can be found here and here.

4: Ask for a bid

Contact your favorite animation studio (we sure would love it to be us!), let them know what you’ve prepared (and any other information you can provide), and ask them for a bid. If the number comes in too high, ask if there is a way to adapt the animation for a tighter budget. Odds are that they will have a recommendation on how to simplify, shorten, or do your animation in a less time-intensive style.


0: Sign Contracts

This step protects both parties by outlining expectations, deliverables, deadlines, payment terms, and in case an Earthquake or other act of nature burns either your or our office to the ground.

1: Storyboard

A storyboard is a very rough static visual representation of the general flow and composition of the final animation.

2: Style frame

These are a few static images used to show you what the final look of the animation will be. It’s like taking a trip into the future of your animation, hitting the pause button, and screenshotting that frame.

3: Secure VO / select music

Music and voiceover have very specific roles in a video, and they should never be muddled. Music should support the visuals and voiceover; it’s not the star. And VO should complement the visuals, not repeat what’s on screen.

4: Art assets

Depending on the style of the motion graphic and the art elements that need to be created, the timeline can dramatically differ.

5: Animatic

A very VERY rough draft to ensure that, as a whole, the animation flows smoothly and allows enough time for all of the key points to be internalized by the viewer.

6: Rough video

The animation starts getting refined piece by piece.

7: Feedback

Client (that’s you!) provides comprehensive feedback so that small changes now don’t become complicated changes later.

7.5: Rinse and repeat stages 5 and 6 based on how many rounds of feedback were negotiated up front in the proposal/bid.

8: Final video

Your final video with sound effects, VO, music, and animation all ready to go!

Hopefully this quick explanation was helpful. If you’d like to read a more in depth breakdown of our streamlined pipeline or get in touch for any other reasons, feel free to hit us up through our site:

Copyright © 2019 NOCTURNAL, LLC, All rights reserved.

Nocturnal Motion Design

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Motion Design // 2D & 3D Animation, Motion Graphics, VFX, Compositing