The Goal of Nodis — Making an Impact on 50%+ of the Job Market in North America
by Will Chen, Founder and CEO of Nodis
To start, Nodis is not a recruiting agency nor job finding app. We are a social media marketing platform focusing on helping local businesses to get noticed online, increase traffic in store, and differentiate from the competition. This group of customers just happened to be 90%+ of the job market in North America!
Why do the small businesses need help?
We see the problem that this group of businesses is facing. According to PwC’s Total Retail Report, 84% of young shoppers are influenced by social media before purchasing. Unfortunately, close to half of the small businesses don’t invest in it because they lack in time, money, or expertise. This significantly hinders their competitiveness, which all contributed to a 50% failure rate within the first 5 years of starting. Businesses need exposure to survive and not being on social media is a huge disadvantage.
How can Nodis help small businesses in marketing?
Nodis allows business users to post Challenges for the community to participate. These are interactive events for businesses to engage with the local communities. A Challenge can be something as simple as “take a selfie in front of our store then post it on your social media”.
When a Challenge participant submits a proof of completion, it goes into a validation process. It opens up to everyone on the platform to vote on whether the submission meets the completion criteria. If the majority of the voters approve, then it passes, otherwise it will be rejected. Participants and the majority side of voters will receive NODIS tokens as a reward for contributing.
Nodis doesn’t just want businesses to gain exposure online, we want to bring traffic into their stores. NODIS tokens are designed for exchanging of products and service vouchers listed by the businesses. These vouchers are redeemable in-store so that businesses can get increments of traffic.
Throughout the Challenge program, businesses will gain online exposure from both the Challenges and the voting steps. Vouchers will then bring traffic into the stores for face-to-face interaction opportunities and chances to upsell.
See below for visualization of the Challenge program from beginning to end:
Why is Nodis built on the blockchain?
To avoid cheating, we need a gate-keeping process to validate all the Challenge submissions. Blockchain is the technology that we are using to execute the task. It plays a critical role in decentralizing the voting function of our platform. It effectively eliminates the need for an overseer of the Challenge submissions approval process. If we were to do it in the traditional way, we may have to ask the business owner themselves to approve all submissions. This can potentially be problematic because:
- they may lack the time to review hundreds of submissions after working 12+ hours a day, 7 days a week.
- individual decision-making is often clouded by bias or personal drives.
- challenge participants may not trust business owners’ decisions upon rejection.
By decentralizing the voting mechanism and allowing the whole network to help validate, we can transparently automate the process and minimize the time commitment from business users. It can also help businesses to avoid dealing directly with angry Challenge participants whose submissions were rejected.
Summary of Nodis
NODIS token is a reward system for those that contributed to giving businesses more exposure. Both the Challenges and submission voting are part of the cycle to get businesses noticed online. On top of that, the ability to exchange for vouchers using their NODIS tokens will motivate the users to shop in-store, which means more traffic.
Nodis Challenge is an effective way to get noticed online, interact with local communities, and achieve trackable marketing results for small businesses.
To learn more about Nodis, you can click visit the following links:
If you would like some free NODIS tokens, you can all participate in our bounty campaign HERE!
Thank you all for reading and hope to see you soon in one of our channels!
