It’s Not What You Know, It’s Who Will Give You $50,000.
I once worked for an artist who was in the process of coming out with a new album. Although this artist was extremely successful, he wanted to go in a different direction with this new project.
The artist was racking his brain trying to figure out which producers he should be working with. His personal trainer, Alex, offered a bit of assistance “Hey, I’m friends with ***** I can call him for you, I’m sure he would be down!” the artist happily agreed.
Alex was a guy’s guy, I’m sure you’ve met the type — guys want to be like and women want to be with. Yes, that was Alex personified. True to form, Alex had this same impact on this multi-millionaire and multi-platinum artist as well. Alex calls his producer friend and gets him to jump onboard with the project. The artist then turns to Alex and says, “Hey, I trust your opinion. Would you be interested in being an A&R for this project?” the personal trainer obliged and in a blink of an eye he was giving a $50,000 check and a point on the album.
To this day, this story always reminds me of how being in the right place at the right time, and having something to offer can be fruitful. Sure, the artist could have asked his management team, his record label or his publishing company to make an intro. But, he chose to go with the easiest option and the person he had a direct relationship with and someone he trusted. Not to mention, kudos to the trainer for being in a position to be able to pick up the phone and make that call.
From this experience, I came up with three takeaways that every entrepreneur should consider when luck meets preparation.
- The best relationships are built when a person can sit down in a conference room with you, but in the same breath likes you enough to go out to drinks with you and invites you over to their birthday party. People like doing business with their friends.
- A foot in the door, is a pathway to everything you could have ever wanted. Never be afraid to take on a role that you don’t really want, especially if you see a greater upside. Remember, it’s a long term game that we are all playing. Trust in yourself that you will find a lane when presented with an opportunity.
- You are worthy. So many entrepreneurs work so hard, build up so much knowledge, but are scared when real offers are brought to the table. Just know, you are worth of every opportunity that is presented to you, don’t lower your standards based off of fear of losing the deal. Stand your ground, but be realistic.
Have you had any situations where the right place at the right time came together perfectly for you?