Nora Liin#ThinkAndDoBrandLululemon — DTC Brand Case StudyLululemon is a yoga-inspired apparel company founded in 1998 in Vancouver, Canada. In the beginning, Lulu is designed for yoga, now it has…Oct 13, 20221Oct 13, 20221
Nora Liin#ThinkAndDoBrandCustomer Experience Drives by Digital TransformationIn the article “How Customer Experience Drives by Digital Transformation” by Jennifer Lund, she talked about the relationship between…Sep 25, 20221Sep 25, 20221
Nora Liin#ThinkAndDoBrandOnline Grocery Shopping Behaviors among GenerationsWith the convenience of online shopping, more people start to purchase on their phones and rarely go to retailers, especially after the…Sep 9, 20221Sep 9, 20221
Nora Liin#ThinkAndDoBrandBrand Persona — ChanelAlice is a 21-year-old girl, living in a 1B1B apartment in Manhattan, New York. She is a senior studying fashion design at Parsons.Sep 5, 20222Sep 5, 20222