…re war of fact.” In other words, paradoxically, you don’t lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
… POWER OF our prior beliefs to skew how we respond to new information, one thing is becoming clear: If you want someone to accept new evidence, make sure to present it to them in a context that doesn’t trigger a defensive, emotional reaction.
…s more tolerant of ambiguity. Psychologist John Jost of New York University has further argued that conservatives are “system justifiers”: They engage in motivated reasoning to defend the status quo.