How social media is killing the old fitness industry

As the present now
Will later be past
Your old road is
Rapidly fadin’.
For the times they are a-changin’.
Bob Dylan

The internet is about to turn 20 years old, and still not able to buy a beer, but able to help us run the world. Back in 1995 the “World Wide Web” just started gaining popularity to the masses with Netscape, Explorer & AOL. We all remember the days of dial-up and not being to get a call through because the line was busy, the times were changing then and they are for sure changing now

Rewind to the late 1970's and early 1980's when physical therapy & fitness were taking off and therapy was becoming a high demand, high paying job. Fitness clubs, health clubs, big gyms were gaining size and members to fuel what would become a billion dollar industry. Every new fitness center was competing to be bigger with more equipment and more members to surpass the next guy

I used to work for a “big gym” as a personal trainer back in the early 2000's, about this time of year around Thanksgiving & Christmas the place is kinda boring because not as many people are making it for workouts, instead they are out shopping and going to Christmas parties. Come January 1st though the place would be booming with people ready to get fit for the year

Not in 2015

Fast forward to 2015 we now have new “social media” taking our extra time and attention, everything on the internet is changing to smart phones and mobile. Fitness apps, food apps, selfies, food pics on Instagram and Pinterest, all these things are happening now that were non-existent just a few years ago. Instead of going to bigger gyms we now have smaller 24/hr places and smaller fitness boutiques & personal training studios we can workout and feel less intimidated in

The fitness industry has exploded in the past 3 years and I give most credit to the social media and smart phone apps because they are making it more readily available to be in-tune with your own self. Now with social media people are connecting online with trainers and forming workout groups were they can get together with friends and other like minded individuals all working toward the same goals. People in box gyms nowadays don’t even look at each because they are on thier phones, other people are wondering around lost scared to death because they don’t know what to do and don’t want to feel or look stupid trying out complex machines

Fitness is booming on social media and people have all the diet and workout info right at thier finger tips. We have fitness information overload!! The new fitness industry in my opinion is not going to be bigger gyms with more people its going to smaller gyms with smaller groups of people

Social media is connecting and bringing us together to be more accountable for own health and well-being. Exercise is the only TRUE prevention we have because after we get sick or broken down do we go visit the doctor for help

The best help is self help, and with social media we are all pitching in to help each other, that means less time will be wasted at a gym walking on a treadmill or elliptical getting nowhere

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