Nucleus Vision Partners with an International Clothing Retailer

We are on a mission to change the face of retail industry and give a unique shopping experience to shoppers in retail outlets. Our proprietary ION Sensor technology (patent pending) has already been lauded by industry leaders like the Future Group, ShoppersStop, and Gini & Jony and by reputed organizations like the Retailers Association of India (RAI). And now, we have got another giant retail chain, Bestseller India, joining us.

We both signed a partnership agreement so as to implement our IoT and Blockchain technology solution in all their retail outlets across India, counting to more than 200.

Speaking on the pact, Vineet Gautam, CEO of Bestseller India, said:

He said, “Nucleus Vision is addressing a big problem statement which is with the brick-and-mortar businesses: how to identify customers, know their behavior, and target them better. And we are excited to try this revolutionary technology at all our retail outlets.”

Watch his full video testimonial here:

Abhishek Pitti, Nucleus Vision’s CEO said, “For a large retail chain like Bestseller, consumer data is vital in building a stronger customer relationship. However, procuring this data is one of the biggest pain points of the retail industry, which we have resolved with our technology. The Retailers Association of India, Shoppers Stop, and the Future Group have already recognized our efforts. And today, we welcome Bestseller India to the community.”

About Bestseller:

Bestseller is a family-owned Danish clothing company with a wide range of over 20 individual fashion brands like Jack & Jones, Vero Moda, Junarose, Jacqueline De Young, Noisy May, Object Collectors Item, Only & Sons, Pieces, and Name It. The company is into the retail industry since 1975. Today, Bestseller has 2,700 branded chain stores across 38 markets worldwide and their products are sold in approx. 15,000 multi-brand and department stores. The company’s Indian arm, Bestseller India, has more than 200 stores across the country.

About Nucleus Vision:

Nucleus Vision is an Internet of Things (IoT) and Blockchain based customer identification platform that allows brick-and-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary ION sensor technology. Nucleus ION sensors don’t depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data, that was till date only limited to online e-commerce experiences.

Founded in 2014 at Harvard University, Nucleus (formerly known as Bell Boi Inc) is backed by Tim Draper, Reliance Capital, IndusAge Partners, and several other prominent industry players. Nucleus has over 30 employees spread across San Francisco and India.

For new updates on our growing list of partners and new developments in the Nucleus Vision ecosystem, Stay tuned to our official channels on

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