Nucleus Vision partners with SuperZop to disrupt the Agri-Commerce space in India

Nucleus Vision is pleased to announce its partnership with SuperZop, a first of its kind initiative to revolutionize the unorganized retail space in India. They are India’s biggest B2B Agri-commerce platform currently with 1500 mom and pop stores and is looking to enroll 30,000 stores by the end of this financial year.

Speaking about the partnership, Prithwi Singh, Co-Founder- SuperZop, said

He said “Offline stores don’t have the connect with emerging consumer behaviour. That’s where the partnership with Nucleus Vision is really beneficial. Our partners would like to know more about their customers and we are really excited for this partnership.”

80% of grocery consumption in India is through unorganized Kirana Stores and SuperZop is looking to disrupt this realm by eliminating the chain of middlemen that are involved in getting the goods from the farmer to the retailer. With SuperZop, mom and pop stores will have access to quality products with more varieties at reduced costs.

About SuperZop:

SuperZop in partnership with Nucleus Vision is looking to use the proprietary technology that will let the store owners know their customers, understand their buying behaviours, and customize their shopping experience.

About Nucleus Vision:

Nucleus Vision is an Internet of Things (IoT) and Blockchain based customer identification platform that allows brick-n-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary ION sensor technology. Nucleus ION sensors don’t depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data, that was till date only limited to online e-commerce experiences.

Founded in 2014 at Harvard University, Nucleus (formerly known as Bell Boi Inc) is backed by Tim Draper, Reliance Capital, IndusAge Partners, and several other prominent industry players. Nucleus has over 30 employees spread across San Francisco and India.

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