NudgeInMaking Better CakesI am not one for swallowing words. So, I will say this quite proudly before I start. I am a hypocrite and as Oscar Wilde would put it, “My…Nov 14, 2019Nov 14, 2019
NudgeInNudging men to stop public urinationWhen I was studying Behavioural Science at L.S.E, my colleague, Simon, asked during a class, “Can behavioural Science solve real problems…Sep 23, 2019Sep 23, 2019
NudgeInPotential of India’s Nudge Unit — Nudging India to Good HealthThe Economic survey of India ended with recommendation — “the proposal to set up a behavioural economics unit in the Niti Aayog must be…Sep 19, 2019Sep 19, 2019
NudgeInHuman Behaviour is complex, how we make decisions is even more baffling.The field of study of unconscious mind is known since days of Sigmund Freud, but last forty years has shown the true nature of…Sep 19, 2019Sep 19, 2019