The start-up company aka the problem solver

Here is an important question to ask when you are operating from a Start-up: Does he or she need this? The merchant on the street corner selling fruit has no specific target market in mind, she waves and bellows to anyone who is human and is thereby inclined to eat food at some stage. Her hope is that there will be a couple of hungry passer by’s to pass her stall each day.

Startupery is not this — it is more specific than hope sales. It is good for us to note that people are more likely to purchase something if they feel it solves a problem for them. So instead of a hopeful food stand we can offer a food truck service that does a lunch time stop at a busy office block each day. This provides the employees in the area a lunch solution.

People also tend to complain a lot and feel dissatisfied about things (we are inherently spoiled brats). Now this here is very good for the starter uppers, because as people complain about a product/service they become a target bunch of potential early adopters for the next big upgrade. Say now we bring in a food truck with chairs and tables set out for the employees to enjoy their lunchtime dining.

I feel could easily use the word “innovation” to define what a Start-up is. Now because Start-ups are all about providing useful and ground-breaking service it is important to never break from purpose when bringing an idea to life.

| A thing has a purpose when there is use for it.

So the first rule of Start-up is that your idea should solve real problems for real people. Having generated your unique and fresh idea, ask yourself a bunch of questions and don’t stop. This is how you’ll stay objective and hold what is known as a helicopter vision (for obvious reasons) of your Start-up. You want to stay on top of your why’s so that your end product stays the best solution you can offer.

The place of the Start-up Company lays in problems that people either know they have and those that they don’t even realize they have yet.

By Fezeka Simelane

This article first appeared on the Numstack blog

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