What Could be the Most Important Thing to Do in PR Before Labor Day?
Check your lists. Your media lists, your customer lists, your employee database. Check them all. Make sure they’re up to date.
Your analyst list, your vendor list, your influencer lists. Check them all.
Chances are you’ve been busy. You’ve had a fast start to the year and before you knew it, it was June or July. Then you took vacation. Then your team took vacation, and your bosses and their bosses. You did what you needed to do with who was available and what you had time to do it. Now, here you are about to cross over into Fall, and you just know there is more work in the pipeline. Are you ready?
Everyone will be back from their summer breaks. The kids will be in school, and you will have three-to-four months to get some big things accomplished.
If you work in public relations, there is a god chance the quality and currency of your lists will really matter, and by then, the time it takes to see these lists are up to date can prove to be a problem.
So where to start?
If you have a media database like Cision or Meltwater, take the time to go through your influencer lists. Make sure you have compiled all of the lists you think you may need. Purge those you no longer need. That’s a good start.
What about that employee phone list in your office or on your computer? Is it current?
What about that pile of business cards next to your computer? It’s probably time to input it all into your phone directories on your computer and your mobile phone. And while you do it, take the time to connect with some of those “new” contacts on LinkedIn, Facebook or Twitter.
Speaking of Twitter, do you maintain any lists there or elsewhere on social? If you do, take some time to revisit them and determine if they’re working for you.
Once you get past Labor Day Weekend, the one thing you should not have to worry about is if you have the tools and systems in place to communicate to all of your most important contacts and stakeholders.
It may seem like a mundane task now, but you won’t regret it in a few weeks.
Originally published at O’Brien Communications.