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Artificial Intelligence (AI) has been a leading factor in numerous eye-opening marketing experiments in the past few years. Studies show that 80% of B2B marketers believe that AI will revolutionize marketing in the coming years.

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AI can emulate the human mind’s capacity while making more precise business decisions. Using big data and intelligent machine learning, AI can help B2B marketers make more informed decisions and put their money into the right places.

Let’s look at how AI is changing the marketing world and leading to massive customer engagement and revenue improvements.

[Related article: 4 Winning Ways to Create an AI Content Marketing…


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Keeping up with data science’s intense pace of innovation is difficult for all of us. This problem is only compounded with the loss of a job, which comes with the loss of business problems to apply data science and machine learning to, the enterprise development tools utilized in order to do so, and the teammates to build solutions with. Job site Indeed has reported that data scientists have been the most negatively impacted positions within tech due to the coronavirus. However, the field continues to progress. Regardless of your current professional situation, there’s no such thing as staying still. …

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