Ending Distracted Driving with data analytics and smartphone telematics

Chinese follows below

In recent years, traffic accidents caused by drivers distracted by their smartphones have become all too common. Statistically, using your smartphone while driving makes you 23 times more likely to cause a car accident, while researchers in the UK have discovered that using your phone while driving decreases reaction times by 35%. Comparatively, driving under the influence of alcohol and marijuana decrease reaction times by just 12% and 21% respectively. By these numbers, it is therefore unsurprising that distracted driving has already replaced drunk driving and driving while high as the greatest cause of death in traffic accidents.

Under the Road Traffic Safety Law of the People’s Republic of China, phone usage while driving has been classified as behavior that threatens road safety. Cities like Shanghai and Hangzhou have imposed measures to prevent distracted driving, such as installing high-definition CCTV and increasing police presence on their roads. However, in spite of the level of danger that this behavior poses, offenders continue to use their phones on the road, due to the difficulty of collecting evidence and enforcing the law, as well as the relatively low cost to offenders when proven guilty.

In order to tackle this issue, OKChexian released OKDrive, which enables better collection of data on dangerous driving. OKDrive is China’s first nationally patented smartphone telematics technology; it does not require any hardware, and it automatically tracks your driving behavior through GPS and other sensors already built into your smartphone.

OKDrive tracks every stage of your journey, flagging not only phone usage, but also rapid accelerations, sharp turns, sudden lane changes, bumps, speeding, and insufficient decelerations. OKDrive can also give a breakdown of these statistics for each trip: for example, it can calculate total phone usage, average phone usage across all trips, and variation in frequency of phone usage across areas with different speed limits.

Through the collection of data on driving behavior, OKDrive’s SDK can help people become better drivers by helping them to develop better driving habits. At the same time, it can provide transport authorities with more comprehensive, precise, and actionable data, particularly on things like drivers’ phone usage.

From a broader perspective, the OKDrive’s collection of driving data and the statistically-based system of rewards and penalties promotes greater awareness of safe driving. This allows drivers to work on their own driving habits, and creates safer roads for everyone.

遏制“盲驾”,OKDrive SDK智能监测不良驾驶行为

近年,因为开车玩手机而引发的交通事故屡见不鲜。据央视统计,车主开车过程中使用手机发生事故的概率是正常驾驶时的23倍。英国运输研究实验室发现,驾车时玩手机,反应速度比正常情况慢35%,而酒后驾车反应速度只减慢12%,吸⼤麻驾车只慢21%。这项数据显示,开车玩手机的“盲驾”行为已经取代“醉驾”、“毒驾”,成为交通事故的第一杀手。

正因为如此,开车玩手机被定位为“妨碍安全驾驶行为”,为《道路交通安全法》所明令禁止。杭州、上海等地对于“盲驾”的遏制措施,是通过高清监控探头取证与路面执勤警力联动进行查处。而对于这种危险性极高的驾驶行为,由于取证难,执法难、违法成本较低,限制了执法机关取证的完整性和便利性,且不足以使驾驶人在行为层面加以改变。

OK车险于今年发布的OKDrive SDK提供了更加便捷可行的不良驾驶行为数据获取方式。OKDrive依托OK车险国内首创并获取专利的手机车联网技术,无需车载硬件设备,仅通过智能手机自身的GPS及陀螺仪,即可自动智能提取车主的驾驶行为信息和行程信息。

OKDrive可以从每段行程中提取若干不文明驾驶行为(事件),主要有:急加速、急刹车、急左转、急右转、变道、颠簸、使用手机、超速、未减速急转等。在一段驾驶行程中,通过OKDrive的数据可以分析出车主使用手机的频率。不仅能提取车主在不同时速区间使用手机的频率,也可以看出整段驾驶行程中的平均使用手机的次数和比例。

OKDrive SDK对驾驶行为数据的收集,能够帮助车主了解自身驾驶行为,培养更加良好的驾驶行为习惯,也能够为交通行业提供更加全面的数据支持,更为精准的用户分析以及更加可行的数据获取方案,例如判断车主是否发生“盲驾”等不良驾驶行为。

从更高层面上看,配合OKDrive获取的驾驶行为数据,搭建科学量化的车主奖惩体系,有助于激励和提高车主的安全驾驶意识,使车主参与到自身驾驶行为的管理,建设更加健康良好的交通环境。