Aug 8, 2017 · 1 min read
Great points Hassan. While this may fall under the category “Internet of Things,” it’s also important for marketers to consider digital transformation due to the exploding adoption of mobile devices.
- In 2014, the number of Internet-capable mobile devices in use exceeded the population of the world
- By the end of this year, 75% of all Internet traffic will come from mobile devices
As Kent Lewis observed in a recent article, this trend opens up completely unprecedented opportunities. The number of people who make product purchases on the toilet is 20% in the U.S. As an omnichannel, it will connect to many of the technologies you mention in your article, including AI assistants, wearables, and VR.
This is obviously another big trend to watch out for. Thanks for this thoughtful piece!
