Critical Metrics for CFOs
Aug 9, 2017 · 1 min read

CFOs typically live by the numbers. Revenue, cost, expenses, assets, liabilities, etc. They measure themselves and their business by metrics.
Forecasting sales comes down to analyzing metrics as well.
When forecasting sales for this quarter, take some of these metrics into account:
Historic Sales: number of new opportunities, upsells, and renewals.
Current Pipeline: number of deals in the pipeline, your win rate, and length of the sales cycle.
Sales Capacity: number of sales people, assigned quota, and sales ramp rates.
For more helpful metrics to improve your forecast, check out our blog on Critical Sales Metrics for CFOs and how to calculate them.
