Ensuring you Market to your Ideal Buyer Persona

Assessing which leads you acquire are worth marketing to a very important step in the marketing process.

Marketing to a lead that is outside your ideal buyer persona is worse than yelling into a void. Not only are you wasting your time, you are wasting your money.

This is where a lead’s Demographic Score comes into play.

This score is calculated based on the lead’s job title and role, as well as the company’s industry, size, revenue, geographic location, and more.

You can learn more about using a Lead Demographic Score to triage your leads on our blog.