Positive Messaging: Ten Copywriting Fails To Learn From (And How To Learn From Them)

Hands giving the “thumbs up” gesture, a universal sign of positivity.

The language you use on your website is important as it sets the tone for how your product is perceived, shared, & utilized. Your copy should elicit a positive emotional response from your user: happiness, interest, excitement, arousal, feral rage, etc.

While positivity seems like the obvious direction to follow, it’s amazing how often copywriters veer off course. And it’s not just fledgling companies that make this basic mistake — as the following ten examples show, big brands are just as prone to missteps.

Use this set of copywriting fails as a manual of “what not to do” or “worst practices” or “prolly shouldn’ts” or “unflushables.”