As we bid farewell to the year 2023, we at Oamo take a moment to reflect on the incredible journey we’ve embarked on. This year has been a whirlwind of milestones, new features, and growth.
What is Oamo
Oamo is a platform that leverages anonymized zero-party data to match brands with consumers based on their distinct online behaviors. Users are rewarded for sharing data with brands of their choice if they are part of their target audience. This exchange unlocks personalized offers and promotions for the user, creating a win-win relationship where both parties create value together. Consumers maintain their privacy while engaging with brands that resonate with their interests, and businesses connect with genuinely interested individuals.
Milestones:
- December 2022: The Oamo journey began with our co-founders’ vision to revolutionize the data ecosystem.
- January 2023: Closed a $1.25 million pre-seed funding round led by White Star Capital.
- February 2023: Hired employee #1.
- June 2023: Got out of stealth and launched the MVP in staging environment.
- August 2023: We launched Beta and attracted over 5K sign-ups.
- September 2023: We officially launched the Oamo platform.
- December 2023: Closing out the year with over 50k users, 9 brands using Oamo to match with their target audience, and over $28k in incentives distributed to users.
How Oamo works
This step-by-step explains the process of setting up an Oamo profile and opting in consensual relationships with brands and people.
- Users Sign Up with Oamo: An individual user can bind their Web3 Wallets and Web2 accounts such as Social Media Platforms (Facebook, X and Discord).
- An Oamo profile is created (Digital Identity): Oamo ensure users data is secure by encrypting their online behaviors and turning them into credentials.
- Explore Data Pools and Discover Brands: Browse and explore available data pools on Oamo created by brands. All while keeping User Privacy at the center of their exploration.
- Opt-In to Data Pools: Users have the option to voluntarily contribute their anonymous data to eligible data pools.
- Earn Rewards: Users receive an initial crypto token reward for choosing to participate in a data pool.
- Receive Tailored offers: Customers can now receive personalized offers from companies. These offers are sent directly via Oamo’s messaging system.
Driving User Conversion with Oamo
Oamo offers a remarkable advantage to brands by introducing a pay-for-conversions model. This means that brands only pay when their precisely targeted audience converts on an offer. By allowing brands to define the Data Pool Eligibility criteria, they gain valuable insights into the quality of users who are most likely to convert.
This approach not only maximizes the efficiency of marketing budgets but also ensures that brands are engaging with an audience that aligns with their ideal customer profile. Oamo’s focus on quality over quantity empowers brands to make data-driven decisions, resulting in more effective and cost-efficient marketing campaigns.
Making Waves Since Launch:
Since our launch, we’ve been on a mission to empower online citizens to own and monetize their data on their terms. Here are some key highlights:
- We’ve introduced a staggering 15 Data Pools since September, creating more opportunities for you to unlock exclusive offers and rewards from your favorite brands.
- We’ve proudly welcomed nine partners into the Oamo family: Zapper, Primex Finance, Figment, Lighthouse, LEDN, Ledger, Rari Foundation, Gooddollar, and Index Coop.
- Over 50,000 Oamo Profiles were created, and we’ve distributed over 250,000 Credentials.
Exciting Features:
We’ve been hard at work enhancing your Oamo experience:
Seamless Wallet Integration:
- Now, you can bind multiple wallets to your Oamo profile.
- In December, we added the ability to connect more Social Media Platforms such as Google and YouTube accounts.
- We’ve added the Zerion Wallet Browser Extension.
Trending Pools:
Our Pool page received a stunning makeover. Stay informed by exploring the hottest Trending Pools prominently displayed at the top of the Data Pool Page. Plus, now you can see offers displayed directly on Pool Cards! Pools include credentials that touch Decentralized Technologies, DeFi, NFTs (Non-Fungible Tokens), Digital Ownership, Digital Assets, and much more.
User-Focused Improvements:
We’ve revamped the platform with a fresh UI to optimize the user experience, added a countdown to offer expiration, and introduced new filtering options for offers.
Partnering for Success:
For our partners, we unveiled the exciting world of CryptoBack offers! Automatically reward users with crypto tokens when they complete your offer goals. It’s all about finding your right target audience and sending them exclusive and tailored offers.
Numbers That Speak Volumes:
We’re thrilled to share some statistics from the Oamo Decentralized Network:
Top 5 On-Chain Activity Credentials:
Top 5 Wallet Holdings Credentials:
- Matic Holders
- ENS Holders
- Zerion DNA Holders
- Voxel Land Holders
- Lens Profile Holders
What’s Ahead in 2024:
As we step into the new year, we’re gearing up for even more exciting features and enhancements. Here’s a sneak peek of what’s to come:
More Offer Types: We’re constantly innovating to provide you with a wider range of offers and promotions, ensuring you have even more opportunities to monetize your data and enjoy exclusive benefits from your preferred brands.
Mobile-Friendly Experience: Get ready for a seamless and user-friendly Oamo experience on your mobile devices, making it even more convenient to connect with brands and unlock exclusive offers.
Gaming Data Sources: We’re expanding our data sources to include gaming platforms like Steam, Battle.net, and Epic, opening up new possibilities for gamers to earn rewards and discover exciting offers.
Insights Reports and Analytics: Stay informed with comprehensive insights reports and analytics, giving you a deeper understanding of your data and interactions within the Oamo ecosystem.
Many More Brands Launching Their First Pool: Brace yourself for a wave of new brands launching their very first data pools on Oamo, offering you even more choices and opportunities to engage with the brands you love.
At Oamo, our mission remains steadfast: to empower individuals to own and monetize their data while fostering consensual relationships between brands and people. We’re deeply committed to this vision and look forward to achieving greater heights together in the coming year.
Thank you for being a part of our journey. Here’s to a promising 2024 filled with data empowerment, exciting partnerships, and endless possibilities.
