2015 in Review: The White House’s Year in GIFs

The Obama White House
4 min readDec 30, 2015

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2015 is almost over, so we’re taking a look a back at our year on Tumblr.

This year, the White House Tumblr reached more than 269,000 followers. We took questions from the public on how we’re working to #ActOnClimate, and on banning conversion therapy for minors. We even launched a new Tumblr dedicated to the letters President Obama receives from across the country every day.

We use Tumblr because we’re always looking for new ways to engage with the American people, and one of the best — and most fun — ways we’ve found to engage on Tumblr is through making GIFs.

So without further ado, here are our top 10 GIF moments on the White House Tumblr this year:

1. When President Obama announced his plan to make community college free for everybody who’s willing to work for it:

“What I’d like to do is see the first two years of community college free for everybody who’s willing to work for it.” —President Obama
“That’s right.” —President Obama
“Free for everybody who’s willing to work for it.” —President Obama

2. When President Obama announced new steps to help Americans access better broadband:

“One of the things that I’m going to make an early announcement about this week is the issue of getting faster broadband.” —President Obama
Chart of Internet Download Speeds by City.
“You know what it feels like when you don’t have a good internet connect, right?” —President Obama
“You got that little circle thing that goes around and around.” —President Obama
“There are some steps we can take…to make sure…every community will be able to make the investments they need to speed up broadband.” —President Obama

3. When President Obama called on Congress to pass equal pay:

“It’s 2015. It’s time.” —President Obama

4. When the President’s Senior Advisor Valerie Jarrett answered questions on banning the use of conversion therapy for minors:

“Ask away! #WhiteHouseIRL” —Valerie Jarrett

5. When First Lady Michelle Obama celebrated Take Our Daughters and Sons to Work Day at the White House:

“What was that, babe? I didn’t hear you.” —The First Lady
“You’re too young for a 51-year-old!” —Girl
“Thank you! You should come up and give me a hug.” —The First Lady
The First Lady and the girl hug.

6. When President Obama launched his Twitter account:

President Obama types on a mobile phone.
“There we go.” —President Obama
“Follow the tweets.” —President Obama
“Hello, Twitter! It’s Barack. Really! Six years in, they’re finally giving me my own account.” —@POTUS

7. When President Obama answered a question on his “best week”:

“Marrying Michelle. That was a really good week.” —President Obama
“Malia and Sasha being born. Excellent weeks.” —President Obama
President Obama nods.
President Obama blinks.
“There was a game where I scored 27 points.” —President Obama
President Obama smirks.
“That was a pretty good week.” —President Obama

8. When President Obama announced America’s Clean Power Plan, the biggest step we’ve ever taken to act on climate change:

“We only get one home.” —President Obama
“We only get one planet.” —President Obama
“There is no “plan B.”” —President Obama

9. When we agree that it’s on us, all of us, to stop sexual assault:

“There’s one thing you can never have sex without.” —Zoe Saldana
“It’s not something you buy,” —Matt McGorry
“or something you take.” —Minka Kelly
“In fact, there’s only one way to get it.” —Jesse Metcalfe
“It has to be given to you, freely.” —Haim
“Because sex without it,” —Nina Dobrev
“isn’t sex.” —Jessica Szohr
“It’s rape.” —Josh Hutcherson
“Consent: If you don’t get it, you don’t get it.” —Zoe Saldana

10. When a movement started to make community college as free and universal as high school is today:

“I want to make two years of community college free for responsible students.” —President Obama
“By taking it nationwide, more than 9 million students could benefit each year.” —President Obama
“Join the movement.” —President Obama

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The Obama White House

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