Patrick Oberstadt
Sep 4, 2018 · 1 min read

Hi Radina,

It’s cool to see a different approach on these behavioural archetypes/personas. I haven’t seen these mindsets before and will take these into consideration moving further with the mindsets of our customers!

The approach I used for our behavioural archetypes/personas is based in psychological research, to find out why people behave the way they do and how we should approach them in a certain mindset.

Have a look! I think this could really complement your story :)



Patrick Oberstadt

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Consumer Psychologist at Crobox & Experience Designer at Victor

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