It’s cool to see a different approach on these behavioural archetypes/personas. I haven’t seen these mindsets before and will take these into consideration moving further with the mindsets of our customers!
The approach I used for our behavioural archetypes/personas is based in psychological research, to find out why people behave the way they do and how we should approach them in a certain mindset.
Boost Your Customer Intelligence With Shopping State Personas
Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.
Have a look! I think this could really complement your story :)