Patrick OberstadtThe 4 Faces of Scarcity: Marketing Persuasion Expert GuideAn in-depth research review of the scarcity persuasion technique with tips and takeaways for (eCommerce) marketing managers.Nov 24, 2018Nov 24, 2018
Patrick OberstadtWhen Social Proof Doesn’t Cut It: Persuasion Techniques Expert GuideAn in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers based on psychological…Oct 12, 2018Oct 12, 2018
Patrick OberstadtBoost Your Customer Intelligence With Shopping State PersonasIdentify your Hedonic and Utilitarian shoppers and cater to them accordingly.Aug 20, 2018Aug 20, 2018
Patrick Oberstadt6 Psychological Biases you’ll experience when it comes to trading CryptocurrencyBeing aware of the mass emotion pitfalls that drive this market will save (and earn) you money.Nov 13, 20176Nov 13, 20176
Patrick OberstadtinOn AdvertisingWhat I Learned From Coffee w/ StrategistsAnd how it landed me my first jobAug 14, 20161Aug 14, 20161
Patrick OberstadtHow LinkedIn got me to fill in their survey using these 5 psychological tricks.LinkedIn sent out emails asking their members to fill in a survey. Even though I got the email in Dutch, I’d like to share my thoughts with…Jun 18, 2016Jun 18, 2016
Patrick OberstadtinBe Hyper — BSSA Crew 2Hyper Diary: Lean Learning SpiralIn our last module, called Business Strategy, we found a new way to interpret our learning process. We have been ideating, iterating and…Jun 3, 2016Jun 3, 2016
Patrick OberstadtinBe Hyper — BSSA Crew 2Hyper Diary: How to define personas, the user-centered wayI had seen personas before and even developed a few as well. However I have never developed personas the user-centered way. Let me show you…May 20, 2016May 20, 2016
Patrick OberstadtinBe Hyper — BSSA Crew 2Hyper Diary: Understanding People & PsychologyI was really excited when I heard about the module “Understanding People”. Since I have a background in psychology, I thought this would be…May 9, 2016May 9, 2016
Patrick OberstadtinBe Hyper — BSSA Crew 2Hyper Diary: Learning by doingNow that we as a group have learned what design thinking is, it is expected from us to apply our learnings for a real brief. After…May 1, 2016May 1, 2016
