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I recently changed jobs. I went from working in, what one may consider, a traditional email messaging environment with Nest to working for Netflix’s product messaging team. In the last two months, I have learned that the messaging perspectives of these two companies differ greatly especially in regards to how they leverage email.

Nest has a product suite consisting of 9+ products in addition to a subscription model targeting security and camera focused customers. Email as a messaging channel is primarily used either to help enhance products (Nest Cam motion detection, home report) or as a marketing vessel. …

Ian Shaw

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