NEW KING: NEW LAW : UNDERSTANDING THE RULES OF ENGAGEMENT
So this is an excerpt from my first book Gospel According to Social. I thought I will just share and get your feedback and comments.
#RULE 1 Social marketing is a continuous process.
True engagement is always continuous, ever refreshing, never dull or boring and ever innovative. This is the true narrative of killing at Social Media as a brand. There are no shortcuts, no cutting corners, you must invest time, resources and most importantly emotions. And this is where a lot of brands get it wrong. Social Media is not a planet of non-cognitive robotics, Social Media is a Community of highly expressive human beings, who are on these platforms for that one reason to communicate and self-express, if you miss this important characteristic of Social Media, you have missed the whole point from the word GO!! The word continuous resonates Consistency and you don’t want to miss that.
Always be there.
There is a multi-million #AfterDark Community on all social media platforms, this is the reality; SOCIAL MEDIA NEVER SLEEPS! As a brand make sure you always have a presence, this could be the only advantage you have over a competitor. Always remember that real people are involved. This is a crucial one because it pretty much defines everything you do on social media.
Every time you do anything on social media, remember that there are people involved somewhere. This means your branding has to be front of mind. If you are directly interacting with or at least broadcasting to customers and prospects, everything you do is part of the relationship building process. How are you acknowledging this in the way you write, post and share?
I am not just talking about companies insulting their audience, that’s too easy. I am also talking about how you build up a base of loyal people who actively look for your latest update. When you’ve achieved that, you’re starting to build relationships.
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
#RULE 2 Leverage on your target audience interest
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. Stop jacking around and throwing pathetic weak content around hoping it works. Your engagement must be focused and intense, there is no other way around it.
Listen and then listen some more
No company gets anywhere on social media unless it listens to what is being said online. Listen to what people are saying about you and act accordingly, obviously, but take that listening one step further and focus on what is being said about your industry. The more you listen to industry news and opinion the more informed you will be. It makes you a more professional outfit. When you’re selling, you can confidently say you know what is happening in your industry. It’s pretty safe to say not all of your competitors do this.