Ogilvy Consulting Paris
Sep 20 · 3 min read


Federico Bressan — Behance

What we foresee

In 21 lessons for the 21st century, Yuval Noah Harari writes: « Much of what kids learn today will likely be irrelevant by 2050 ». Because of the very fast-changing world, our whole traditional process of knowledge transmission is challenged. Indeed, individuals « will increasingly have to deal with things nobody ever encountered before, such as super-intelligent machines, engineered bodies, algorithms that can manipulate your emotions (…) and the need to change your profession every decade ».

In such a context, educational systems have to move forward: from the current focus on hard skills — with teaching methods based on repetition, learning by heart and restitution- we need to move towards soft skills learning such as empathy, listening capacity, adaptation etc…

Meanwhile, we absolutely need to train our own capacity to adapt to change et renew ourselves throughout life, refreshing our skills according to technological and societal evolutions.

A trend towards relentless training is already visible in the rising interest in senior-centric training programs, in alternative education routes such as apprenticeship or lifelong training and in Gen Yers’ desire for self-actualisation in the workplace and beyond. Such expectations are pushing for the employer to become a true lifelong educator.

Weak signals to look at : 3M, initiative from Indian government and National University of Singapore.

  • The American multinational, 3M, partnered with the University of São Paulo to organise their Desafio de Inovação (The Innovation Challenge). Public school teachers were invited to follow a free 110-hours course. The curriculum aimed at helping teachers on methods and tools to inspire innovation among their middle school students — in order for them to successfully enter 3M’s science competition.
  • Starting this year, National University of Singapore students have the option to design their learning journey. Groups of at least 10 students will be able to submit a proposal of course modules. Once approved, students can then invite industry experts as tutors or select courses from MOOC platforms. In doing so, the National University of Singapore aims at giving students greater ownership over their future career by pursuing subjects the University doesn’t usually offer — for example, blockchain technology or sustainability.
  • Skill India is a campaign launched by Prime Minister Narendra Modi on 15 July 2015 which aims to train over 40 million Indians to new STEM skills by 2022. The objective is to enable a large number of Indian youth to take up industry-relevant skill training. Fees are completely paid by the Government.
Antonio Uve — Behance

Let’s imagine what 2039 might look like ! The DIY education

We now place the education responsibility on the individual, which leads to extreme empowerment. Individuals sign up online to get their Universal Talent Passport®, an internationally recognized personal academic and professional record that replaced the traditional résumé. Online certifications generate competences that are quantified in points and listed on the UTP®, which is then shared to hiring companies.

About our prospective methodology

At a time in which, more than ever before, companies must anticipate complex trends to navigate in a constantly changing world, Ogilvy Consulting offers a unique prospective approach.

A prospective approach allowing audacious leaders to define a clear vision of their future markets, identify innovative opportunities, and translate them into actionable concepts.

By activating the transformative power of the brand, we develop copy-proof innovations, along with our clients, boosting their competitiveness for the coming years.

Ogilvy Consulting Paris

Written by

We help companies achieve growth. We use strategy + design + creativity to build brands. We deal with innovation challenges. Proud of our @Ogilvy DNA.

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